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SMS/MMS PRIVACY POLICY

Effective Date: March 9, 2026

1. Introduction

This SMS/MMS Privacy Policy (\"SMS Privacy Policy\") describes how [COMPANY NAME] (\"we,\" \"us,\" or \"our\") collects, uses, stores, and protects personal information obtained through our SMS/MMS messaging program (the \"Program\"). This SMS Privacy Policy supplements our general Privacy Policy and applies specifically to the information collected in connection with the Program.

We are committed to protecting the privacy of your personal information and complying with all applicable federal and state privacy and data protection laws, including the Telephone Consumer Protection Act (TCPA), the Cellular Telecommunications Industry Association (CTIA) guidelines, and applicable state consumer privacy regulations.

2. Information We Collect

Through the Program, we may collect the following categories of personal information:

Mobile phone number
First and last name
Email address (if provided during opt-in)
Opt-in/opt-out status and timestamps
Message content and interaction history (e.g., inbound messages you send to us)
IP address and device information (if opting in via web form)
Any other information you voluntarily provide through SMS interactions

3. How We Collect Information

We collect personal information through the following methods:

Web-based opt-in forms on our website or landing pages
Keyword-based opt-in via text message (e.g., texting \"START\" to our number)
Verbal consent provided during phone calls or in-person interactions (documented at the time of consent)
QR code scans that lead to opt-in forms or initiate consent messages
Paper forms that include SMS consent language and the subscriber’s signature
Inbound text messages you send to our phone number

4. How We Use Your Information

We use the personal information collected through the Program for the following purposes:

To send you the SMS/MMS messages you have opted in to receive, including appointment reminders, service updates, promotional offers, follow-up communications, and customer support
To process and honor your opt-out requests
To respond to your HELP requests and provide customer support
To maintain records of consent as required by law
To comply with legal obligations and regulatory requirements
To improve the quality and relevance of our messaging Program
To prevent fraud, abuse, and unauthorized use of the Program

5. Sharing and Disclosure of Information

We do not sell, rent, lease, or share your mobile phone number or any personal information collected through the Program with third parties or affiliates for their own marketing or promotional purposes.

We may share your information only in the following limited circumstances:

\nService Providers: We may share your information with trusted third-party service providers who assist us in operating the Program (e.g., our messaging platform provider, Twilio). These providers are contractually obligated to use your information only for the purposes of providing services to us and are required to maintain the confidentiality of your data.
\nLegal Compliance: We may disclose your information if required to do so by law, regulation, legal process, or governmental request.
\nProtection of Rights: We may disclose your information to enforce our terms, protect our rights, privacy, safety, or property, or that of our users or the public.
\nBusiness Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or use of your personal information.

6. Data Storage and Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect the personal information we collect through the Program against unauthorized access, disclosure, alteration, and destruction. These measures include:

Encrypted data transmission and storage
Access controls limiting who can view personal information
Regular security assessments and monitoring
Employee training on data handling and privacy practices

While we take reasonable measures to protect your information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain your personal information collected through the Program for as long as necessary to fulfill the purposes described in this SMS Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

Opt-in consent records are retained for a minimum of five (5) years after the subscriber opts out, or as required by applicable law, whichever is longer.
Message logs and interaction history are retained for the duration of your participation in the Program and for a reasonable period thereafter for compliance and dispute resolution purposes.
Upon your opt-out, we will cease sending you messages and will retain only the records necessary for legal compliance and dispute resolution.

8. Your Rights and Choices

You have the following rights regarding your personal information collected through the Program:

\nOpt-Out: You may opt out of receiving messages at any time by replying STOP to any message. See the SMS Terms & Conditions for full opt-out details.
\nAccess and Correction: You may request access to the personal information we hold about you and request that we correct any inaccuracies by contacting us at rocksolid@bordermagic.com.
\nDeletion: You may request deletion of your personal information, subject to our legal obligations to retain certain records (such as consent documentation).
\nPortability: Where required by applicable law, you may request a copy of your personal data in a structured, commonly used format.

To exercise any of these rights, please contact us at rocksolid@bordermagic.com or 727-810-3662. We will respond to your request within the timeframe required by applicable law.

9. Children’s Privacy

The Program is not directed to individuals under the age of 13 (or under 16 in certain jurisdictions). We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without appropriate consent, we will take steps to delete that information promptly.

10. TCPA and Regulatory Compliance

We comply with the Telephone Consumer Protection Act (TCPA), the CTIA Messaging Principles and Best Practices, the Campaign Registry (TCR) requirements, and applicable state laws governing SMS/MMS communications. We obtain proper consent before sending messages, honor all opt-out requests promptly, and maintain records of consent as required.

11. Changes to This SMS Privacy Policy

We may update this SMS Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the Program itself. When we make material changes, we will update the Effective Date at the top of this document. We encourage you to review this SMS Privacy Policy periodically. Your continued participation in the Program after changes are posted constitutes your acceptance of the updated policy.

12. Contact Information

If you have any questions, concerns, or requests regarding this SMS Privacy Policy or our data practices, please contact us at:

Rock Solid Designs, LLC

Email: rocksolid@bordermagic.com

Phone: 727-810-3662

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Privacy policy

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